NAI is a speculative concept store brought to life through the use of AI tools, blending modern retail design with cultural storytelling. The project explores how artificial intelligence can be used to imagine, shape, and visualize a future-facing retail space. From architecture to interior mood, every element was generated through a series of curated prompts and visual iterations. The process was documented and showcased in a printed editorial, designed to present the development journey — from early AI explorations to final visual identity — as a cohesive design narrative.