This project focused on rebranding an old market in Segovia to appeal to a younger audience. The goal was to revitalize the space by giving it a bold, colorful identity — blending fun, funky visuals with an approachable tone.

We designed a fresh visual identity, including posters and social media content, and proposed the creation of an event space within the market to host cultural activities and attract a new generation of visitors. The rebrand aimed to turn the market into a vibrant community hub, bridging tradition with contemporary energy.